Communications & Marketing

Resources for Positive Promotion of Your School Nutrition Program

SNA offers a variety of resources to help members promote participation in their programs and enhance the positive image of school meals.

PR Resources
These members-only resources include presentations, backpack brochures, talking points, media and community outreach tips and more!

How to Engage Students in School Meals
Use these ideas developed in partnership with kids and operators to empower students, improve communication, and increase awareness of and participation in school meals. Download templates that you can customize for your school or district to help increase student engagement.

National School Lunch Week
Every year, SNA sponsors National School Lunch Week (NSLW) during the second full week in October. NSLW highlights the benefits of how eating a healthy school lunch leads to improved performance inside and outside of the classroom. Toolkits and other resources are available for download at

National School Breakfast Week
Every year, SNA sponsors National School Breakfast Week (NSBW) during the first full week in March. NSBW highlights the importance of beginning the day with a nutritious school breakfast which leads to improved concentration and performance in the classroom. Toolkits and other resources are available for download at

School Lunch Hero Day
School Lunch Hero Day (SLHD) is an annual celebration to acknowledge and honor the hard-working individuals who prepare healthy meals to students every single day.

Promotion Calendar
Download the Promotion Calendar to plan special events and promotions in your school or district throughout the year.

STEPS Wellness
STEPS is a wellness program created just for school nutrition professionals!

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2900 S. Quincy Street, Suite 700
Arlington, VA 22206  

Tel (703) 824-3000
Fax (703) 824-3015

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SNA State Associations

The School Nutrition Association has a presence in every state across the country. View links to many of the state associations to find out more about what SNA is doing nationwide. 

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